Through the Just Energy Foundation, we are passionate about our commitment to enhance the livelihood and well-being of the communities we serve through funding for charitable organizations. It is especially satisfying to help underprivileged youth secure opportunities that would otherwise be out of reach for them. Together with the MLSE Foundation, the Community Action Grants were developed to bring sports within reach to more youngsters who dream of participating but lack the resources. When we facilitate access to play, we're helping to build stronger, more inclusive and supportive communities where youth gain unique and exciting experiences to learn and thrive.
The Toronto Maple Leafs Community Action Grant along with the Toronto Raptors and Toronto FC Community Action Grants are three $50,000 sport-specific prizes presented by the Just Energy Foundation that MLSE Foundation awards to non-profit organizations supporting youth sports programming in Toronto each year. Eligible non-profits can apply for all grants at mlsefoundation.org, where submissions are reviewed by a selection committee before a winner is chosen and announced at a special event in their community.
Our VP of Marketing, Al Shulman, joined MLSE Foundation representatives on Friday April 8th to present the winner, Lady Ballers Camp in Toronto, with a grant of $50,000 at Air Canada Centre. Lady Ballers Camp is a not-for-profit charitable organization that integrates basketball fundamentals to encourage positive growth and self-confidence in girls and young women. With a commitment to social change, lady Ballers Camp creates equitable access to recreational basketball, leadership, and food security programs to all, regardless of their socio-economic background. The $50,000 grant will directly support Dunk Like a Girl, a basketball, nutrition and leadership initiative for girls between the ages of six and 16 living in low-income, marginalized communities. By including coaching training in the programming, Dunk Like a Girl provides youth with tools to become community leaders, create positive change and develop and improve their physical and intellectual skills in a safe, inclusive environment. In addition, through a partnership with FoodShare, Dunk Like a Girl will include a healthy nutrition component where participants will be provided access to a certified nutritionist. Finally, as part of the Lady Ballers Camp’s dedication to education, participants will partake in weekly workshops addressing issues of concern including: gender stereotyping, sexism, healthy body image and racism. Each session of the program will serve approximately 40 girls, totaling 80 girls per year and 160 over the partnership with MLSE Foundation and the Just Energy Foundation.
In February 2016, MLSE Foundation announced Boys & Girls Clubs of Hamilton as the year's recipient of the Toronto Maple Leafs Community Action Grant presented by the Just Energy Foundation. The $50,000 grant helps fund the Skate the Dream program; a nine-week, introductory hockey program designed for children who have little to no experience playing the sport. Introduced in 2012, Skate the Dream is open to youth between the ages of six and 10 and teaches the basics of skating through drills and games followed by basic hockey skills, positively impacting the lives of over 200 children and youth. The program is open to any family in Hamilton who otherwise could not afford to play hockey, and operates at a cost of $10 per participant, which includes a full set of equipment.
In June 2015, MLSE Foundation announced Malvern Family Resource Centre (MFRC) as the first recipient of the $50,000 Toronto FC Community Action Grant presented by the Just Energy Foundation at BMO Field. The $50,000 grant directly supports MFRC Soccer Drillz, which focuses on developing youth soccer skills through various activities. The program is designed specifically for boys and girls ages 11-14 years old with little or no experience playing soccer as well as those who have limited exposure to recreation or team sports. Youth will be given access to a National Coaching Certification Program (NCCP) qualified coach once per week to support the development of their technical and tactical skills through fun games, competitions and other activities including listening to guest speakers, participating in leadership activities to help develop self-esteem and future leaders.
This award marked our third $50,000 Community Action Grant in 2015 and reinforces our commitment, through the Just Energy Foundation, to assist local organizations who work so hard to build stronger, more supportive and inclusive communities. Malvern Family Resource Centre is a brilliant example of this. We couldn't be more pleased to contribute to their mission to provide youth with opportunities, through sport, to build life-enriching skills, confidence and leadership qualities to better position them for future success.
In May 2015, MLSE Foundation announced YouthLink as the first recipient of the $50,000 Toronto Raptors Community Action Grant presented by the Just Energy Foundation. The grant will directly support Triple-Double, which combines five-on-five basketball, literacy and numeracy to increase youth physical activity and improve academic success. Triple-Double will be open to more than 100 youth ages 14 to 20 from September to May, and requires each participant to attend weekly literacy and numeracy sessions in order to be involved in the basketball component of the program. The Triple-Double program responds to a long-term desire for basketball programming for youth in the area and also offers mentoring opportunities to community members who want to support students' success through sport.
The Toronto Raptors Community Action Grant award to YouthLink continues the great effort of MLSE Foundation and the Just Energy Foundation to support youth achievement and empowerment through sport. YouthLink offers invaluable services to improve life outcomes for youth at risk. We're proud to assist in their mission to provide support, guidance and opportunities to help vulnerable youth make positive life choices and achieve their potential for a bright future.
As our very first winner of the $50,000 Toronto Maple Leafs Community Action Grant in March 2015, Christie Ossington Neighbourhood Centre received a $50,000 grant to help fund the launch of its We Nook, We Shoot, We Score initiative; a free, weekly, after-school sport development program focused on building participants' cooperation and life skills through hockey training. We Nook, We Shoot, We Score is open to youth between the ages of six and 12 and positively affects the lives of over 1,000 high-needs, at-risk children by providing basic training in skating, shooting, scoring, goaltending and hockey rules and regulations. The program focuses on self-esteem, team building and healthy active living and also provides equipment to participants unable to afford their own.